MOMA Awards finalist 2017: Best use of Social Media

Digital Hybrid and Exodus Travels announced as finalists in the MOMA Awards 2017 Facebook Canvas campaign shortlisted for two categories:   — Best Use of Social Media on Mobile — Travel/Leisure/Sports Mobile Strategy/Campaign Digital Hybrid, the social media marketing specialist, and Exodus Travels, the UK’s leading adventure tour operator, have been named finalist in two […]

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How to create a 360 photo for your Facebook timeline

How to create a 360 photo that Facebook actually recognises as a 360 photo… If you’ve been having trouble uploading 360 photos on to your Facebook timeline you are not the only one! Discover exactly what works. Video source: facebook360.fb.com/360-photos/ The trick is to make sure that Facebook understands the type of image file you upload. But unfortunately this leaves plenty of […]

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Nailing the perfect copy length for online marketing posts

In the online marketing sector, the buzzword just a few years back was content: how to provide the punchy, dynamic, engaging kind that would keep your audience glued to the computer and, maybe even garner your publications viral status. These days, it’s not just quality that matters; it seems that quantity, too, has a direct […]

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Seven social media trends for 2015:
7) Social Listening

Social listening has been on many social team wish lists for some time now. Almost once a year it’s no doubt been retrieved, dusted off and reconsidered. But so often the idea has more allure than the function and the idea of allocating budget to something which will then take some additional resource to operate/manage […]

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Seven social media trends for 2015:
6) Native Advertising

The term has been bandied around by advertising agencies for long enough now that this next item is likely something you’ve already heard of. Native Advertising certainly needs no introduction but from our experience, it can’t hurt to add some clarity, especially as wider media publishers evolve off the back of social-born developments. The sixth […]

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Seven social media trends for 2015:
5) Video Content

The term ‘viral’ is so old-hat that it’s not only out of fashion, it’s nigh-on impossible to achieve so our next entry in our Social Media Trends of 2015 may surprise a few. But fear not, it’s here for a reason and that’s mainly down to the fact that video, after years of trying, is […]

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Seven social media trends for 2015:
4) Collaborations

Two heads are better than one. Three is a magic number. Aint no party like an S-Club party – and 5ive will make you get down now. There’s no escaping that people working together are better than people working in isolation. And that stands true for brands and marketing efforts too. Brand partnerships have been […]

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Seven social media trends for 2015:
3) Lifestyle Content

Following a year when Coke could be found re-branded as ‘Love’ itself – all part of the ‘Share a Coke’ campaign where consumers (literally) became the brand’s name – there’s only one direction our day to day content is going. It’s become more subtle than anybody thought it could and as a result, exposed pure sales messaging […]

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Seven social media trends for 2015:
2) Messaging Apps

Snapchat is apparently reaching ‘critical mass’, whether it’s a success metric we find useful or not, and the popularity of the platform has not gone unnoticed by brands. Indeed, the surge in usage of private and group messaging apps is something every brand marketer is keen to get involved in over the coming year, and […]

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Seven social media trends for 2015:
1) The Internet of Things

The recent Consumer Electronics Show managed to gain quite a bit of coverage recently for the marvel that is the self-watering plant. A perfect example of technology improving the many and varied mundane objects that make up our belongings. In this instance, the humble pot plant has been revamped as a smart-plant with the addition […]

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