Seven social media trends for 2015:
5) Video Content

The term ‘viral’ is so old-hat that it’s not only out of fashion, it’s nigh-on impossible to achieve so our next entry in our Social Media Trends of 2015 may surprise a few. But fear not, it’s here for a reason and that’s mainly down to the fact that video, after years of trying, is […]

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Seven social media trends for 2015:
4) Collaborations

Two heads are better than one. Three is a magic number. Aint no party like an S-Club party – and 5ive will make you get down now. There’s no escaping that people working together are better than people working in isolation. And that stands true for brands and marketing efforts too. Brand partnerships have been […]

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Seven social media trends for 2015:
3) Lifestyle Content

Following a year when Coke could be found re-branded as ‘Love’ itself – all part of the ‘Share a Coke’ campaign where consumers (literally) became the brand’s name – there’s only one direction our day to day content is going. It’s become more subtle than anybody thought it could and as a result, exposed pure sales messaging […]

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Seven social media trends for 2015:
2) Messaging Apps

Snapchat is apparently reaching ‘critical mass’, whether it’s a success metric we find useful or not, and the popularity of the platform has not gone unnoticed by brands. Indeed, the surge in usage of private and group messaging apps is something every brand marketer is keen to get involved in over the coming year, and […]

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Seven social media trends for 2015:
1) The Internet of Things

The recent Consumer Electronics Show managed to gain quite a bit of coverage recently for the marvel that is the self-watering plant. A perfect example of technology improving the many and varied mundane objects that make up our belongings. In this instance, the humble pot plant has been revamped as a smart-plant with the addition […]

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Seven social media trends for 2015

As we find ourselves in ‘the future’ of 2015 we thought we would take a look at the trends that have cropped up in social media and what to watch out for in the year ahead. Social media trends for the New Year inevitably build on past experiences so the majority of these items have […]

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Social Media Week
preview #SMW2014

Social Media Week is upon us and our ticket slash invite to the official events (and party…) has been booked for weeks. So we thought it only right to have a quick run-down of what’s on offer and what’s managed to tickle our fancy. As ever, the beginning and end of the week’s events include […]

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Digital Hybrid:
The clue’s in the name

Digital Hybrid support beams

So Digital Hybrid, what’s that all about? Well without getting too Ronseal-ly about it, the company was set up to become a hybrid of digital marketing techniques. Specifically, with over eight years in the communications industry it became clear that traditional silos of above and below the line were being exposed. They were slow to […]

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