8 ways brands use social listening

Social listening

What is social listening? Social listening, also known as social media monitoring, refers to the activity of tracking and analysing posts published in real time on social media networks, around a chosen subject. This includes all of your big social platforms such as YouTube, Facebook, Instagram, Twitter and Pinterest, but also smaller community-based and consumer-opinion […]

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Social Buzz Awards
2017 finalist for Largest ROI

Digital Hybrid named finalist in the Social Buzz Awards 2017 Facebook Canvas campaign for Exodus Travels shortlisted for Largest ROI Following two awards at The Drum’s Marketing On Mobile Awards (MOMAs) earlier in the year, and being named finalist at the 2017 Drum Awards for Digital Excellence (DADIs), Digital Hybrid have also been named finalists for the […]

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DADI Awards finalist 2017:
Best use of Mobile

DADI Finalist 2017

Digital Hybrid named finalist in the DADI Awards 2017 Facebook Canvas campaign for Exodus Travels shortlisted for Best Use of Mobile Following two awards at The Drum’s Marketing On Mobile Awards (MOMAs) earlier in the year, Digital Hybrid have been named finalists for the 2017 Drum Awards for Digital Excellence (DADIs) for the ‘World Invites You’ campaign […]

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Digital Hybrid WIN two awards at the MOMA Awards 2017:
Best use of Social Media
and Best Travel Campaign

The Drum MOMA winners 2017 - Best use of Social Media | Best Travel Campaign

Double win for Digital Hybrid and Exodus Travels at the MOMA Awards 2017 Facebook Canvas campaign wins both its categories: — Best Use of Social Media on Mobile — — Travel/Leisure/Sports Mobile Strategy/Campaign — Digital Hybrid, the social media marketing specialist, and Exodus Travels, leading adventure tour operator, have won in two categories of the MOMA Awards 2017, […]

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MOMA Awards finalist 2017: Best use of Social Media

Digital Hybrid and Exodus Travels announced as finalists in the MOMA Awards 2017 Facebook Canvas campaign shortlisted for two categories:   — Best Use of Social Media on Mobile — Travel/Leisure/Sports Mobile Strategy/Campaign Digital Hybrid, the social media marketing specialist, and Exodus Travels, the UK’s leading adventure tour operator, have been named finalist in two […]

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How to create a 360 photo for your Facebook timeline

How to create a 360 photo that Facebook actually recognises as a 360 photo… If you’ve been having trouble uploading 360 photos on to your Facebook timeline you are not the only one! Discover exactly what works. Video source: facebook360.fb.com/360-photos/ The trick is to make sure that Facebook understands the type of image file you upload. But unfortunately this leaves plenty of […]

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Seven social media trends for 2015:
7) Social Listening

Social listening has been on many social team wish lists for some time now. Almost once a year it’s no doubt been retrieved, dusted off and reconsidered. But so often the idea has more allure than the function and the idea of allocating budget to something which will then take some additional resource to operate/manage […]

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Seven social media trends for 2015:
6) Native Advertising

The term has been bandied around by advertising agencies for long enough now that this next item is likely something you’ve already heard of. Native Advertising certainly needs no introduction but from our experience, it can’t hurt to add some clarity, especially as wider media publishers evolve off the back of social-born developments. The sixth […]

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Seven social media trends for 2015:
4) Collaborations

Two heads are better than one. Three is a magic number. Aint no party like an S-Club party – and 5ive will make you get down now. There’s no escaping that people working together are better than people working in isolation. And that stands true for brands and marketing efforts too. Brand partnerships have been […]

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Seven social media trends for 2015:
3) Lifestyle Content

Following a year when Coke could be found re-branded as ‘Love’ itself – all part of the ‘Share a Coke’ campaign where consumers (literally) became the brand’s name – there’s only one direction our day to day content is going. It’s become more subtle than anybody thought it could and as a result, exposed pure sales messaging […]

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