Convert Live Photos into GIFs on Twitter and more… [weekly snapshot]

convert your live iOS Live Photos into GIFS on Twitter

Hello and welcome to this week’s Social Snapshot – our weekly roundup of social media news – including how to convert your iOS Live Photos into GIFs on Twitter. You’ll find below everything that has happened in the world of social over the past week. Get your fill of the latest social media and marketing news in one concise weekly snapshot!

Facebook Adds New Star Wars-Themed Features to Messenger

12th December 2019

Facebook has added a set of Star Wars-themed features in Messenger to help fans celebrate  the new Star Wars film ‘The Rise of Skywalker’. The main element of the update is a new set of AR effects, which you can use in Messenger video calls or post to Messenger Stories.

You can now convert your iOS Live Photos into GIFs on Twitter

12th December 2019

Twitter has announced a new GIF creation functionality, which converts your iOS Live Photos into looping GIFs direct from the Twitter compose window. When you upload an image from your iOS device, which you’ve taken with Live Photo enabled, you’ll be able to convert that photo into a GIF by simply tapping the icon on the preview.

3 Ways to Measure Influencer Success Without Instagram “Likes”

12th December 2019

Article explaining how marketers can measure Influencer success without Instagram likes, includes: How to measure influencer success with verified content view, measure influencer success with meaningful engagement and Measure influencer success with retail conversion.

Twitter Will Set Up a New Team to Explore a Decentralised Social Media Network Model

12th December 2019

Twitter has announced the establishment of a new team in the company – called bluesky – which will be tasked with examining the potential of “an open and decentralized standard for social media”. A decentralized model could help address some key areas of concern for social networks, such as acceptable content moderation guidelines, universal systems for tackling the spread of misinformation and, a new approach to algorithm recommendations.

Instagram’s Working on a New ‘Poses’ Mode for Stories

12th December 2019

Instagram is reportedly developing yet another Stories camera option, this time in the form of ‘Poses’ which would create stop-motion style clips out of multiple images. Poses would create quick reels of different images, which could be another way to create more interesting, engaging Stories content.

Google Launches 2019 Listing of Key Search Trends

12th December 2019

Google has published its listing of key search trends for the year, which showcases what people across the world were looking for, and seeking answers to, in 2019. The listings, which can be sorted by region, and are based on the search terms that saw the highest spikes this year.

Instagram Now Testing New Layout Options for Instagram Stories Frames

11th December 2019

Instagram has begun limited testing of a new ‘Layout’ option in Instagram Stories which enables users to select from a range of presentation styles for their visuals within a Stories frame. The new option enables you to choose a split-screen grid type for your images, with six different grid styles to consider. At this stage, it seems that you’ll only be able to add still images to each grid segment.

New App Lists TikTok Influencers by Engagement, Topic and Audience

10th December 2019

A new app called  ‘Influence Grid’, uses publicly available TikTok data to provide listings of TikTok influencers based on a range of customizable parameters, including country, topic, account size, average video views and engagement rate. The app’s data is updated every 20 days, ensuring that the information and tags stay fresh, and remain relevant to each users’ content.

Facebook rolls out ad reporting updates for cross-account, custom metric measurement

9th December 2019

Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building tool. The two new reporting features are designed to give advertisers more insight on cross-channel and cross-device measurement.

Thanks for reading this week’s instalment of Social Snapshot.

To keep up to date with all the latest news, follow us on Facebook: @digitalhybrid and Twitter: @_digitalhybrid_. Sign up to our newsletter for regular weekly emails.

Photo by John Fornander on Unsplash.

Digital Hybrid Blog

All the latest news from Digital Hybrid, plus regular weekly posts about wider developments in the world of social. Stop in every week for the latest Social Snapshot, our digest of the latest social media news, stories and platform developments from across the web.


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