Instagram’s Global Expansion of Hidden Like Counts and more… [weekly snapshot]

Instagram's Global Expansion of Hidden Like Counts

Hello and welcome to this week’s Social Snapshot – our weekly roundup of social media news – including Instagram’s Global Expansion of Hidden Like Counts. You’ll find below everything that has happened in the world of social over the past week. Get your fill of the latest social media and marketing news in one concise weekly snapshot!

Why the Future of Influencer Marketing will be Organic Influencers

17th November 2019

https://www.socialmediatoday.com/news/why-the-future-of-influencer-marketing-will-be-organic-influencers/567463/

Today’s largest group of consumers – Millennials and Gen Z – prioritize authenticity above all else when choosing which brands they support, and their trust in traditional influencers is at an all-time low with 4% of people now trusting what influencers say online. A recent Stackla study found that people are 9.8x more likely to make a purchase after seeing a peer’s social post, as opposed to that of a traditional social media influencer.

Twitter Releases New Political Ad Policy Following Announcement of Ban on Political Ads

16th November 2019

https://www.socialmediatoday.com/news/twitter-releases-new-political-ad-policy-following-announcement-of-ban-on-p/567461/

Twitter has released its full, revised political ads policy, which doesn’t go as far as initially suggested, but does seek to limit the use of Twitter ads for political campaigning.

Instagram’s Global Expansion of Hidden Like Counts

15th November 2019

https://www.socialmediatoday.com/news/instagram-announces-global-expansion-of-hidden-like-counts-test/567361/

After expanding its test of hidden like counts to US users, Instagram is now broadening the experiment to all regions. Instagram chief Adam Mosseri has repeatedly noted that the test is designed to reduce the pressure on Instagram creators, and that the true measure of its success will relate to how it impacts people emotionally.

TikTok Tests Social Commerce Links in Videos

15th November 2019

https://www.socialmediatoday.com/news/tiktok-tests-social-commerce-links-in-videos/567389/

TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. TikTok has confirmed to AdWeek that it is indeed testing both of these options, but there are no solid plans for an official rollout as yet.

Instagram Goes After TikTok with New ‘Reels’ Mode

13th November 2019

https://www.socialmediatoday.com/news/instagram-goes-after-tiktok-with-new-reels-mode/567160/

Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories. Reels will enable users to create short videos which can be shared and remixed – just like TikTok. Those videos can include music, utilizing Facebook’s expanding music library, while Reels also includes a range of creative editing options, like variable playback speed and ‘ghosting’ which enables users to create more seamless scene transitions.

Google is Looking to Add New Warning Indicators for Slow Loading Websites

13th November 2019

https://www.socialmediatoday.com/news/google-is-looking-to-add-new-warning-indicators-for-slow-loading-websites/567184/

Google has outlined its plans to add new warning indicators in Chrome for both search results and on load screens whenever slow page load speeds are detected. Page load times have been a key focus for Google in recent times as it seeks to improve the mobile user experience. Google added page speed as a ranking factor for mobile search results last year, and has also added various warnings and pointers within its ad tools to help businesses understand the impact of load speed on both their SEO and advertising performance.

Facebook Pay is a new payment system for WhatsApp, Instagram, and Facebook

12th November 2019https://www.theverge.com/2019/11/12/20961447/facebook-pay-whatsapp-instagram-messenger-features

Facebook has launched a new payments system today, appropriately named Facebook Pay. It will be available across Facebook, Messenger, Instagram, and WhatsApp, and it’s designed to facilitate payments across Facebook’s popular social networks and apps.

Users will be able to use Facebook Pay to send money to friends, shop for goods, or even donate to fundraisers.

Twitch Studio, the company’s streaming software for new users, is now in open beta

12th November 2019

https://www.theverge.com/2019/11/12/20961584/twitch-studio-beta-obs-new-streamers

Twitch Studio — the broadcasting software the live-streaming site debuted back in August to a select group of users — is now open to the public. (Though it is, for the moment, PC-only.) Developed as an easier way to stream and aimed at users who are just starting out on Twitch, the software is for people who have a vague desire to broadcast themselves to the internet but aren’t quite sure how to get started.

Twitter’s about to introduce Topics. Here’s how the new feature works

12th November 2019

https://mashable.com/article/twitter-topics-rollout-how-it-works/?europe=true

Twitter’s new ‘Topics’ feature will expand the reach of Twitter functions like following, muting, and adding to Lists beyond individual accounts to include tweets focused on a specific thing. (It’s worth noting that any topics you follow will be visible to anyone who can see your full profile.)

Facebook Publishes New Report on Video Streaming Trends

12th November 2019

https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-video-streaming-trends-infographic/567058/

The report includes the following statistics on video streaming trends: 52% of 18-34-year-olds say that hearing about a company’s content on social media influences their decision to sign up to new services and 46% of 18-34-year-olds exchange recommendations about streaming services or content with friends via Facebook Messenger.

How to Use Emojis and Symbols to Improve Your Marketing Strategy

11th November 2019

https://www.socialmediatoday.com/news/how-to-use-emojis-and-symbols-to-improve-your-marketing-strategy-infograph/566983/

Article that covers the following: Here’s what you’ll learn: stats about emojis in email marketing, stats about emojis in social media marketing, which emojis you should use and the favourite emojis in different countries. For example, 5 billion emojis are sent daily on Facebook Messenger (Emojipedia)

Thanks for reading this week’s instalment of Social Snapshot.

To keep up to date with all the latest news, follow us on Facebook: @digitalhybrid and Twitter: @_digitalhybrid_. Sign up to our newsletter for regular weekly emails.

Photo by Kelly Sikkema on Unsplash.

Digital Hybrid Blog

All the latest news from Digital Hybrid, plus regular weekly posts about wider developments in the world of social. Stop in every week for the latest Social Snapshot, our digest of the latest social media news, stories and platform developments from across the web.

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