MOMA Awards finalist 2017: Best use of Social Media

Digital Hybrid and Exodus Travels announced as finalists in the MOMA Awards 2017

Facebook Canvas campaign shortlisted for two categories:  

— Best Use of Social Media on Mobile

— Travel/Leisure/Sports Mobile Strategy/Campaign

Digital Hybrid, the social media marketing specialist, and Exodus Travels, the UK’s leading adventure tour operator, have been named finalist in two categories of the MOMA Awards 2017, the Facebook Canvas Campaignprestigious awards dedicated to recognising the campaigns and agencies leading the way in marketing via mobile.

The Facebook Canvas campaign, “The World Invites You…” #ExodusHeroes, was submitted as a joint-entry with long-term client Exodus Travels.  Social media was the primary platform for the campaign which was shortlisted for both “Best Use of Social Media on Mobile” and “Travel/Leisure/Sports Mobile Strategy/Campaign”.

High quality contentSpecifically targeting Facebook, Digital Hybrid used immersive Canvas experiences coupled with high-quality video, imagery and blog content to entice new audiences through each stage of the booking process.
The results, after just two months, were clear to see with an estimated ROI of over 3,000 per cent, over 2,000 per cent of which came from mobile alone.

With a core service offering which includes social media strategy, advertising, content creation and channel management, Digital Hybrid – a small but ambitious agency – is looking to grow through organic recognition with an emphasis on high-quality output and exceptional client services.

Chris Barned, Managing Director of Digital Hybrid, said:

‘Using mobile-first storytelling, the campaign targeted new audiences with Facebook Canvas, the immersive new full-screen mobile format. By showcasing the personality and passion of Exodus Travels’ tour leaders we could introduce potential clients to new destinations through the eyes of a local.

The campaign delivered outstanding results and demonstrates the potential there is for creative, and most importantly – effective, social media marketing, not least via mobile devices.’

Jae Hopkins, Marketing Director at Exodus Travels, said:

‘We’re proud of this year’s campaign, sales are up beyond our targets, and we’re slightly astonished at how many purchases we can track directly back to Facebook.

Digital Hybrid are very definitely part of the Exodus team – as likely to tell us when to cut spend back as to flag up opportunities to increase it – so we’re very excited to make this joint application to the MOMA awards.’

About Digital Hybrid:

Digital Hybrid was set up in 2014 to provide brands with expert advice and consultancy from a purely social perspective. Delivering quality in the social space between advertising and PR.
As a hybrid agency we look to cherry-pick the best techniques and strategies from all marketing disciplines in an effort to deliver focussed results for brands and organisations. Clients so far include Sky, Exodus Travels, Hakkasan and Turner Broadcasting. 

About Exodus Travels:

For over 40 years, leading adventure tour operator Exodus has shaped the way we look at adventure travel and how we explore this planet. Exodus takes over 30,000 travellers to 100 countries across the continents each year, with an emphasis on responsible, low impact tourism. Whether a solo traveller, couple, group or family, Exodus offers a vast range of adventure, activity and cultural discovery holidays. Travellers can either join one of Exodus’ small group trips to get a close-up of the people, cultures, landscapes and wildlife of dream destinations or create a new departure date just for themselves and their family or friends. The 2017 offering covers Discovery & Wildlife, Walking & Trekking, Cycle, Polar, Winter as well as Family programmes. Exodus’ unique trips are escorted by incredibly experienced leaders to share their passion and knowledge with their travellers. Order 2017 brochures here.

About the MOMA Awards:

Brought to you by The Drum, the organisers of the successful and renowned Dadis and Social Buzz Awards, the Marketing on Mobile Awards celebrate the campaigns, brands and agencies that are leading the way in marketing via mobile technology.


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