Social Buzz Awards – 2017 finalist for Largest ROI

Digital Hybrid named finalist in the Social Buzz Awards 2017

Facebook Canvas campaign for Exodus Travels shortlisted for Largest ROI

Following two awards at The Drum’s Marketing On Mobile Awards (MOMAs) earlier in the year, and being named finalist at the 2017 Drum Awards for Digital Excellence (DADIs), Digital Hybrid have also been named finalists for the 2017 Social Buzz Awards for the ‘World Invites You’ campaign for Exodus Travels. Social Buzz Awards 2017 finalists - Digital Hybrid - Largest ROI

The Facebook Canvas campaign, “The World Invites You…” #ExodusHeroes, sought to introduce new audiences to several adventure travel destinations through the eyes of a local tour leader. In doing so users were offered a selection of videos, imagery and galleries within a Facebook Canvas to help them discover the many aspects of the region that might interest them.

With a core service offering which includes social media strategy, creative content and social advertising, Digital Hybrid has been shortlisted alongside a number of high profile industry names.

Chris Barned, Managing Director of Digital Hybrid, said:

‘Making the finals for Largest Campaign Return on Investment is a massive achievement. The campaign itself was tremendously successful for Exodus Travels and this was proven with a tangible contribution to the business. Being recognised for this contribution in particular and the high level of return the campaign generated, makes this a very special achievement.

The campaign itself targeted new audiences through mobile-first storytelling in the form of Facebook Canvas. By showcasing the personality and passion of Exodus Travels’ tour leaders we could introduce potential clients to new destinations through the eyes of a local.

The campaign generated almost 4,000% ROI – that’s over £1.5 million in revenue so it’s great to see that a campaign delivered on a tactical budget can deliver such outstanding results. To receive industry recognition for this is very flattering indeed. Proof, if ever it was needed, that successful social media marketing will always be recognised if it is both creative and effective in delivering tangible results.’

 

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