Google’s major search algorithm change and more… [weekly snapshot]

Google's major search algorithm change

Hello and welcome to this week’s Social Snapshot – our weekly roundup of social media news – including Google’s major search algorithm change. You’ll find below everything that has happened in the world of social over the past week. Get your fill of the latest social media and marketing news in one concise weekly snapshot!

Instagram Provides New Tips to Help Improve Your Stories Efforts

3rd November 2019

https://www.socialmediatoday.com/news/instagram-provides-new-tips-to-help-improve-your-stories-efforts/566488/

Instagram has published a new set of Stories tips, covering a range of creative options, which are generally pretty simple to implement, and can help you put together standout visual effects and additions.

Twitter Releases Latest Transparency Update Which Shows Improvement in Bot and Abuse Removal

1st November 2019
https://www.socialmediatoday.com/news/twitter-releases-latest-transparency-update-which-shows-improvement-in-bot/566392/

After Twitter announced its decision to ban political ads entirely this week, it was interesting to note the mixed responses to the approach. Various research reports have found large clusters to Twitter bots that have been used to amplify certain messaging. In April 2017, in the wash-up from the election, UK researchers uncovered several huge, inter-connected Twitter bot networks, with the largest incorporating some 500,000 fake accounts, many of which were summoned to amplify political messaging. Twitter’s taking action against millions of accounts each month in an effort to eliminate such activity. Twitter says that it’s been focused on “deterring potentially spammy accounts at the time of account creation; often before their first Tweet”, which has lead to significant improvements on this front.

Facebook Announces Changes to Ad Metrics, Including Removal of 10-Second Video Views

1st November 2019

https://www.socialmediatoday.com/news/facebook-announces-changes-to-ad-metrics-including-removal-of-10-second-vi/566382/

Facebook has announced that it’s implementing some updates to its video view metrics as of this month. First off, Facebook is removing its 10-second video view metrics, which includes ’10-Second Video Views’, ‘Cost per 10-Second Video View’ and ‘Unique 10-Second Video Views’. In addition to this, Facebook is also renaming eleven of its video view metrics. Facebook says that it’s making these changes “to make the names clearer and more consistent”.

Brands on Facebook Messenger get three new features to better connect with customers

31st October 2019

https://marketingland.com/brands-on-facebook-messenger-get-three-new-features-to-better-connect-with-customers-270343
Facebook has introduced three new features for Messenger designed to help brands communicate with their customers: “icebreakers” for business profiles, updates to Click to Messenger ads, and more options for users replying to messages from a business.

Here’s Why It’s More Important Than Ever to Have an Active LinkedIn Presence

30th October 2019

https://www.inc.com/amy-george/heres-why-its-more-important-than-ever-to-have-an-active-linkedin-presence.html?cid=sf01001

At a LinkedIn conference earlier this month, the CEO shared that the platform has 645 million users, an increase of 70 million users over last year. This article discusses how your LinkedIn profile is your 21st century resume and more.

YouTube Music gets Siri and desktop web app support

29th October 2019

https://www.theverge.com/2019/10/29/20938284/youtube-music-siri-desktop-pwa-support-added

YouTube Music is getting a pair of small but helpful updates today: full support for Siri, and support for being installed as a desktop web app. If you’re on an iOS device, you’ll now be able to ask Siri to play songs straight from YouTube Music. The other new feature, desktop web app support, means you can now have a standalone YouTube Music app on your computer, instead of having to visit the site in your browser.

Google’s Major Search Algorithm Change That Users Will Probably Love, and Some Businesses May Absolutely Hate

29th October 2019

https://www.inc.com/jeff-haden/google-just-announced-a-major-search-algorithm-change-that-users-will-probably-love-and-some-businesses-may-absolutely-hate.html?cid=sf01001

Google just announced it is in the process of implementing a major change to its core search algorithm that could change results rankings for up to one in ten queries. Google’s major search algorithm change is based on a simple premise. In the past, Google’s algorithm treated a search sentence as a “bag of words.” It picked out what it considered to be the important words; so if you entered “who is a great keynote speaker,” clearly “keynote” and “speaker” are more important than “is” and “a.” But doing so eliminates context from a search sentence’s intent. One example from Google’s announcement uses the search sentence “can you get medicine for someone pharmacy?” The old algorithm picked out “medicine” and “pharmacy” and returned local results under the assumption you are looking for a nearby drugstore. Google’s new algorithm noticed “for someone” and determine you’re looking for information about whether you’re allowed to pick up someone else’s prescription for them.

Facebook’s new Preventive Health tool pushes people to advocate for their health

28th October 2019

https://www.theverge.com/2019/10/28/20936541/facebook-preventative-health-cancer-heart-disease-flu-tool

Facebook will now give users the option to get personalized reminders about health care tests and vaccines. The company’s new Preventive Health tool focuses on getting people information about cancer screenings, heart checkups, and flu vaccines — all measures that could hopefully help people catch deadly conditions long before they become lethal. The tool is simply called Preventive Health, and is now available to Facebook users in the United States. It takes a user’s age and sex from their Facebook profile and provides them with a list of recommended screenings based on those two data points.

Twitter Begins Showing More Ads to Some Users

28th October 2019

https://www.searchenginejournal.com/twitter-begins-showing-more-ads-to-some-users/332571/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish#close

Twitter is reportedly increasing the frequency at which it serves ads to certain groups of users. The company tells CNBC that it typically shows fewer ads to users with a large number of followers. Some users may never have seen any ads at all in their feeds, depending on how many followers they had. In theory, showing fewer ads would lead to a more enjoyable experience, which would leave Twitter’s popular users happy and wanting to keep using it.

Thanks for reading this week’s instalment of Social Scoop.

To keep up to date with all the latest news, follow us on Facebook: @digitalhybrid and Twitter: @_digitalhybrid_. Sign up to our newsletter for regular weekly emails.

Photo by Mitchell Luo on Unsplash.

Digital Hybrid Blog

All the latest news from Digital Hybrid, plus regular weekly posts about wider developments in the world of social. Stop in every week for the latest Social Snapshot, our digest of the latest social media news, stories and platform developments from across the web.

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