New Event ‘Invites’ Sticker for Instagram Stories and more… [weekly snapshot]

Social Snapshot: This week in social media – w/c 21-Oct

Hello and welcome to this week’s Social Snapshot – our weekly roundup of social media news – including the new event ‘Invites’ Sticker for Instagram Stories. You’ll find below everything that has happened in the world of social over the past week. Get your fill of the latest social media and marketing news in one concise weekly snapshot!

How Gen Zers’ and Millennials’ Mobile Viewing Habits Differ

14th October 2019

https://www.adweek.com/digital/infographic-how-gen-zers-and-millennial-mobile-viewing-habits-differ/

From TikTok to Twitch, content consumption varies on different social media platforms. More Gen Zers and millennials are using their phones as a primary mobile viewing device. But there are marked differences in their content viewing habits, according to Whistle Wise. The data arm of the Gen Z media brand Whistle found 62% of Gen Zers prefer a daily hit from their Instagram feed, while 65% of millennials are streaming Facebook video every day.

How Customers Engage With Social Media Video: 8 Things You Need To Know

15th October 2019

https://sociallysorted.com.au/social-media-video/?utm_sq=fzoa934i7c&utm_source=Twitter&utm_medium=social&utm_campaign=SociallySorted&utm_content=SociallySortedNEWPosts

Article full of interesting statistics on how consumers engage with social media video. It’s Video stheir #1 favourite type of branded content on social media. 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision. Furthermore, research has revealed that many consumers on Instagram are seeking out video from brands and enjoying it. Of the consumers on Instagram, 49% have watched a video on IGTV, while 70% of those have watched an IGTV video from a brand and 47% actually enjoy watching ads on Instagram Stories.

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know

20th October 2019

https://www.socialmediatoday.com/news/marketing-to-millennials-8-email-marketing-stats-facts-retailers-need-to/565398/

63% of respondents cited email as their #1 preferred channel to communicate with retailers, with the next closest option being text at 14%. While millennials love email, over 55% say retailers who spam their inbox are more likely to lose their customer loyalty.

Reddit Launches New Content Sharing Integration with Snapchat

15th October 2019

https://www.socialmediatoday.com/news/reddit-launches-new-content-sharing-integration-with-snapchat/564986/

Reddit has launched a new content integration with Snapchat, the first of its kind for the platform. Reddit users who have the Snapchat app installed will be able to share their favourite Reddit posts with friends in a Snap. To share Reddit content in Snapchat, redditors simply tap the “share” icon on an image, text or link-based post on Reddit’s iOS app and select the Snapchat option. Then, choose a few friends to send the post to, or add it to your Story so all your friends can see it.

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

16th October 2019

https://www.socialmediatoday.com/news/facebook-publishes-new-data-on-the-effectiveness-of-combining-news-feed-and/565093/

Essentially, Facebook’s looking to make it as easy as possible for advertisers to expand their campaigns into Stories. According to Facebook, one option to consider to give your holidays digital marketing campaigns a boost is to add Stories placement to your Feed campaigns, as opposed to using each element – Stories and News Feed – independently, and for entirely separate campaigns.

Facebook announce a raft of new features including Changes to Organic Page Impressions, the end of the grey Verification Badges and the launch of their new ‘Disruptor Hub’

18th October 2019

https://www.socialmediatoday.com/news/facebook-announces-change-to-organic-page-impressions-removal-of-gray-veri/565315/

The social media app is expanding its various music options, facilitated by its growing list of licensing agreements, into the following regions: The Netherlands, Norway, Denmark, Finland, Iceland, Romania and Slovakia. Furthermore, as of 30th October Facebook is removing all of its grey verified badges, designed to display Page authenticity. Lastly, Facebook has launched a new resource hub for marketers which looks at the key factors driving online business growth, how innovative, disruptive brands are tapping into these trends, and how Facebook’s various advertising and promotion options can help to fuel such.


Related posts:
https://www.socialmediatoday.com/news/facebook-announces-change-to-organic-page-impressions-removal-of-gray-veri/565315/ + https://www.socialmediatoday.com/news/facebook-expands-its-music-options-into-seven-new-regions/565263/ + https://www.socialmediatoday.com/news/facebook-launches-new-disruptor-hub-to-outline-how-businesses-are-seeing/565261/

Instagram Tests a New Event ‘Invites’ Sticker for Stories

15th October 2019

https://www.socialmediatoday.com/news/instagrams-testing-a-new-event-invites-sticker-for-stories/564994/

Instagram is reportedly testing out another new Stories sticker option, this time aimed at facilitating event participation, with invites via your Story. The new ‘Invites’ sticker would enable you to add details of your upcoming event – including title, date and location – which you could then attach to your Instagram Story as a sticker. Viewers would then be able to RSVP direct from the Sticker, providing another way to generate interest, and/or share exclusive events.

Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogues

18th October 2019

https://www.socialmediatoday.com/news/snapchat-launches-dynamic-ads-which-will-create-ads-based-on-uploaded-pro/565299/

Snapchat has launched a new ‘Dynamic Ads’ option which will essentially create your Snap ads for you based on your uploaded product catalogue. The system will then display your products to relevant audiences as it sees fit. The process will make it easier for more brands to advertise on Snap, taking the hassle out of not only the creative process, but also with respect to updating your listings. If you want to keep your campaigns running all the time, because they’re driving great results, you just maintain your data flow through to Snap and its systems will keep running your ads with the latest, relevant info.

TikTok Analytics: What Marketers Need to Know

15th October 2019

https://www.socialmediaexaminer.com/tiktok-analytics-what-marketers-need-to-know/

Article that delves into TikTok analytics, including TikTok Analytics Profile Overview, TikTok Analytics Content Data, and how to analyse other TikTok accounts.

Twitter Says That it’s Exploring Ephemeral Tweets and the Capability to Share with Selected Audiences

16th October 2019

https://www.socialmediatoday.com/news/twitter-says-that-its-exploring-ephemeral-tweets-and-the-capability-to-sha/565069/

Twitter are finally waking up to the Ephemerality trend (that’s time-limited / self-destructing messages to you and me).

Thanks for reading this week’s instalment of Social Scoop.

To keep up to date with all the latest news, follow us on Facebook: @digitalhybrid and Twitter: @_digitalhybrid_. Sign up to our newsletter for regular weekly emails.

Photo by Luke Chesser on Unsplash

Digital Hybrid Blog

All the latest news from Digital Hybrid, plus regular weekly posts about wider developments in the world of social. Stop in every week for the latest Social Snapshot, our digest of the latest social media news, stories and platform developments from across the web.

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