The Most Popular Social Media Influencers and more… [weekly snapshot]

the most popular social media influencers

Hello and welcome to this week’s Social Snapshot – our weekly roundup of social media news – including the most popular social media influencers according to Google. You’ll find below everything that has happened in the world of social over the past week. Get your fill of the latest social media and marketing news in one concise weekly snapshot!

The Most Popular Social Media Influencers (According to Google)

3rd January 2020

The list reveals the most searched for influencers according the Google search volume data, including James Charles with 3,510,950 searches Felix Kjellberg with 2,803,560 searches and a host of other influencers.

Most Liked Instagram Posts Of The Decade

3rd January 2020

Article that rounds up the most liked Instagram posts from each year since Instagram launched at the end of 2010. The list includes images from Justin Bieber, One Direction, the Kardashians, Beyonce, Selena Gomez and the World Record Egg.

Snapchat’s Coming ‘Bitmoji TV’ Will Feature Your Bitmoji Character in an Animated Series

2nd January 2020

Seeking to capitalize on the personalization and engagement of Bitmoji, Snapchat will soon launch a new option called ‘Bitmoji TV’, which, as reported by TechCrunch, will make the custom Bitmoji avatars of you and your Snap friends the stars of their own full-motion cartoon series. It’s the next evolution of Bitmoji Stories, which Snapchat launched back in November 2018. Bitmoji Stories already include some animated elements, but they’re mostly still frames, with you and your Snap friends placed into scenes.

YouTube Adds ‘Assisted Trim’ Feature to Automatically Crop Out Copyright Claimed Elements

2nd January 2020

One of the biggest headaches for YouTube creators in recent times has been ‘copyright strikes’, which is when another creator or entity claims that you’ve illegally used their original material (generally music) in some way within your video To tackle this issue YouTube has added an ‘assisted trim’ feature to automatically crop out these copyright claimed elements. As explained by YouTube: “We’ve added an explicit Trim option directly on the Video Copyright details page. You can trim out copyrighted content claimed by Content ID in your video which automatically releases the claim. The endpoints of the edit are pre-set to where the claimed content appears in the video. We’re working on allowing adjustable endpoints so you can cut out the portion of your video that provides the best viewer experience. In the meantime, you can still do this via the YouTube Editor.”

Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting

2nd January 2020

After adding lists as alternate, swipeable tweet feeds back in September, and then topics as an additional following option two months later, Twitter is now working to give lists and topics even more focus, with a range of updates designed to help improve content discovery, and connect more people – particularly new users – to increasingly relevant, engaging tweet content. As Twitter looks to usher in the next generation of users, it’s hoping that by providing more discovery options, it will make the platform more accessible, and give people more of what they want – and less of what they don’t. A particularly helpful, potential addition is the estimate of daily tweet volume, so you would be able to see, before you tap ‘follow’, just how many tweets you’ll potentially be piping into your feed by becoming a fan.

Thanks for reading this week’s instalment of Social Snapshot

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Photo credit to Inthert on Flickr.

Digital Hybrid Blog

All the latest news from Digital Hybrid, plus regular weekly posts about wider developments in the world of social. Stop in every week for the latest Social Snapshot, our digest of the latest social media news, stories and platform developments from across the web.


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