TikTok Signs New Music Licensing Deals and more… [weekly snapshot]

TikTok Signs New Music Licensing Deals

Hello and welcome to this week’s Social Snapshot – our weekly roundup of social media news – including TikTok Signs New Music Licensing Deals. You’ll find below everything that has happened in the world of social over the past week. Get your fill of the latest social media and marketing news in one concise weekly snapshot!

TikTok Signs New Music Licensing Deals to Enable Increased Music Usage and Partnerships


24th January 2020

TikTok Signs New Music Licensing Deals. Music is central to TikTok, and the company is now close to further legitimizing such connection with a raft of new music licensing deals which are, reportedly, close to being announced. The agreements are another important step for TikTok, which, as noted, has music embedded into its core functionality, and like Vine before it, has already become a key platform for emerging artists and viral music trends.

LinkedIn Announces Merger of Elevate Functionality With Company Pages

25th January 2020


LinkedIn has announced that it’s merging the functionality of its Elevate employee advocacy platform into its company pages tools, providing more ways for LinkedIn page managers to engage their employees in order to amplify relevant updates and build reputation online.

Google Will Re-Assess its New-Look Desktop Search Display After Criticism of the Latest Update

25th January 2020


Earlier this month, Google rolled out a new display format for its desktop search result listings, which aimed to bring them more into line with mobile search display, and added prominent favicons and URL listings to each result. But the change has seen significant criticism, with some suggesting that the format makes it much harder for users to distinguish between paid ads and actual, earned results. Google has taken note, announcing on Twitter that it will review its updated format.

New Report Suggests that Adding Filters to Your Instagram Selfies Could Result in Fewer Likes

22nd January 2020


AR face filters have become the new norm for selfies, with millions of people adorning their images with dog ears, goth make-up, old age overlays, and more. However, researcher has found that using photo filters in selfies results in fewer likes received, on average, than selfies posted without filters.

Byte, the Second-Coming of Vine, Is Now Available on iOS and Android

25th January 2020


After first announcing that he was working on a successor to Vine back in 2017, Dom Hoffman, the co-founder of the former short-form video leader, has now officially launched Byte, which is essentially the second coming of Vine, with updated features and focus. Functionally, Byte is very much like Vine, which, by extension, means that it’s also similar to TikTok, though as noted by TechCrunch, Byte, at launch, lacks any of the additional remix, AR and effects tools available on the rising video app. TikTok also allows for longer uploads, which could give it an edge – although Vine’s 6-second time limit definitely worked in its favour first time around.

Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

24th January 2020


Snapchat has signed a new deal with NBC which will see it host a range of exclusive programming around the 2020 Tokyo Olympics. The deal follows Snapchat’s coverage of the 2016 Olympics, and the 2018 Winter Olympics, the latter of which saw a significant increase in viewership on the platform.

Twitter Launches Emoji Reactions for Direct Messages

23rd January 2020


witter has announced the launch of its new Reactions-like option in direct messages, which enables users to allocate a quick emoji response to any message within a thread. Given the availability of similar tools on other messaging platforms, it makes sense for Twitter to move in-step, tapping into habitual messaging behavior in order to facilitate more engagement.

3 Tips for Brands Looking to Utilize TikTok for Marketing

22nd January 2020


In November 2019, data from app analytics provider Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads. According to the data, TikTok was the third most-downloaded app of the year, beating out both Facebook and Instagram (in fourth and fifth places, respectively). 3 tips for brands looking to utilize TIkTok for marketing include: be yourself, and have fun with the platform’s trends, punch up your videos and start a trial run of TikTok now to better understand the app. 

Instagram is dropping the annoying IGTV button

20th January 2020


Instagram is removing the IGTV shortcut button from the top right corner of the Facebook-owned app’s home screen, reports TechCrunch. First launched in June 2018, IGTV is Instagram’s long-form video service that was originally meant to rival the likes of YouTube. Instagram says it decided to remove the button after discovering that relatively few people were tapping it. “Most people are finding IGTV content through previews in Feed, the IGTV channel in Explore, creators’ profiles and the standalone app,” an Instagram spokesperson told TechCrunch, “very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app.”

Thanks for reading this week’s instalment of Social Snapshot

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Photo by Mohammad Metri on Unsplash

Digital Hybrid Blog

All the latest news from Digital Hybrid, plus regular weekly posts about wider developments in the world of social. Stop in every week for the latest Social Snapshot, our digest of the latest social media news, stories and platform developments from across the web.


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