Twitter is removing Audience Insights and more… [weekly snapshot]

Twitter is removing Audience Insights

Hello and welcome to this week’s Social Snapshot – our weekly roundup of social media news – including Twitter is removing Audience Insights. You’ll find below everything that has happened in the world of social over the past week. Get your fill of the latest social media and marketing news in one concise weekly snapshot!

Twitter is Removing Audience Insights Element from Twitter Analytics

8th January 2020

Twitter has confirmed that it is indeed removing Audience Insights tab from Twitter Analytics at the end of this month. Twitter hasn’t provided any further information at this stage as to a possible alternative, though it is worth noting that Twitter added a new ‘Conversation Insights’ feature to Media Studio in November last year. Maybe, Twitter will look to incorporate a similar audience analytics tool into Media Studio instead, as it works to build out that tool as a more comprehensive tweet analytics platform.

Instagram Adds New Boomerang Modes and Capability to Trim Boomerang Loops

11th January 2020

Instagram has added some new options to its Boomerang camera mode for Stories, including ‘SloMo’, ‘Echo’ and ‘Duo’ variants. The new options add more ways in which you can use the Boomerang mode to liven up your Instagram Stories. In addition to this, Instagram has also added capacity to ‘trim and tweak’ your Boomerang loop (visible in the second screenshot in the example above) in order to better control your final clip.

Zuckerberg Outlines Five Key Areas of Focus for Facebook Moving Forward

10th January 2020

Zuckerberg has outlined five key areas of focus for Facebook, which he sees as critical to the future of the platform, and the role it plays in society. These include Generational Change, A New Private Social Platform, Decentralizing Opportunity, The Next Computing Platform and New Forms of Governance.

Snapchat Releases Latest Update of Trending Topics on the Platform

10th January 2020

The latest Snap Chatter report, looks at all the key subjects that saw significant increases in mention volume among Snapchatters over the last month, the report shows that some of the trends include Christmas, New Year, Impeachment Process, and ‘Vlogmas’.

Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to their Tweets

9th January 2020

The new option – at least as its currently constructed in testing – would provide the user with four different audience settings. Those settings are: Global – Anyone can reply to the tweet, Group – Only people you follow or mention would be able to reply, Panel – Only people you directly mention within the tweet text itself would be able to reply and Statement – No tweet replies would be allowed The new process, which is set to be rolled out later this year, could have a range of potential use-cases.

Instagram Creators are Building Huge Audiences from Viral Stories Effects

9th January 2020

Creating your own viral AR effects for Instagram Stories could be a good way of growing your Instagram following. These (relatively) simple AR additions, created in Facebook’s Spark AR Studio, have seen a significant boost of late, with a heap of celebrities jumping on-board and trying out the features, and in return the creators of these AR effects are gaining a significant number of new followers.

Facebook Outlines New ‘Video Traffic Source Insights’ and Provides Video Tips

9th January 2020

Back in November, Facebook announced a coming new addition for its Creator Studio dashboard called ‘Traffic Source Insights’ which would provide a more direct overview of video watch time and retention metrics within four separate audience categories – ‘Followers’, ‘Shares’, ‘Recommended’ and ‘Paid’. These new insights provide more specific perspective into who, exactly, is watching your Facebook video content, thereby giving you more guidance as to where you should be focusing in order to improve your performance, dependent on your goal/s. Facebook has now announced that Traffic Source Insights is now being rolled out within Creator Studio, while it’s also provided some new tips on how to use this data, along with some general – and very interesting – Facebook video advice to improve performance.

TikTok’s Testing a New Music tab on Selected Artist Profiles

8th January 2020

TikTok’s is now testing out a new way to improve music discovery, with artists’ songs listed on selected, verified musician profiles. The new test sees a third ‘music’ tab added to artist profiles. Tap on the music note icon to the left, and you’ll see a listing of all of the artists songs that are available in the app. Users can then tap through to use these songs in their own videos.

5 Habits for Successful Social Media Managers in 2020

8th January 2020

Article explaining the 5 Habits for Successful Social Media Managers in 2020, which include: Focus on building a community, not just an audience , Set a timer, Take mental health breaks, Just say no to perfectionism and Advocate for yourself.

Facebook Updates Its ‘Privacy Check-Up’ Tool to Clarify Which Elements You Can Control

7th January 2020

Facebook has announced a refresh of its ‘Privacy Check-Up’ tool, which highlights how your personal data is being, or can be used and displayed by Facebook, and what you can do to limit exposure of your personal information. The new Privacy Check-Up has been split into four distinct sections, with clarified language around each aspect: who can see what you share, how to keep your account secure, how people can find you on Facebook and your data setting on Facebook.

Twitter Officially Launches Its ‘Promoted Trend Spotlight’ Ad Option

7th January 2020

Twitter is now officially launching its new ‘Promoted Trend Spotlight’ ad unit, which will enable brands to take up to top section of its Explore tab, a prime placement opportunity for major brand awareness campaigns. The option will support 6-second videos and GIFs, as well as static images. ​The Promoted Trend Spotlight option will be made available to brands in the US, the UK, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.

Social Media in 2020: 4 Trends to Watch

7th January 2020

Article discusses the top trends to watch for 2020. Including: TikTok as the platform to watch, Influencer Marketing as the Campaigns to watch, AR/VR  as the Technology to watch and finally Social Commerce as the trend to watch.

Facebook Adds ‘Suggested Moderator’ Recommendations to Assist in Group Management

6th January 2020

Facebook is now adding a new ‘suggested moderator’ tool, which will identify key members of your group/s who could be good candidates to become moderators and group leaders. It could be a handy addition – and for brands running groups, it could also be a good way to acknowledge your key advocates, and further solidify their engagement and commitment, in at least a semi-official way. Of course, that also comes with a level of risk in trusting your group administration to non-employees, but for dedicated fans, it may be worth considering.

Snapchat and TikTok are Both Reportedly Working on New ‘Deepfake’ Type Features

6th January 2020

Snapchat has reportedly purchased AI Factory, which is the company it worked with in developing its recently launched Cameo feature, which enables users to overlay their face over a selection of pre-made scenes. TikTok, meanwhile, is working on a more direct deepfake-style feature, which asks users to take a multi-angle, biometric scan of their face, then enables them to add their image into a selection of videos.

4 Social Media Marketing Tricks You Need to Know in 2020

4th January 2020

Article discussing the 4 most important social media marketing tricks for 2020, includes:

  • Working with micro-influencers – micro-influencers tend to have stronger connections with their followers, which means that when they suggest your product, there’s already trust because of the source. This tactic is also one way to build social proof for your business.
  • Building a community – When consumers are spending time browsing sites like Facebook, Twitter, and Instagram, its vital that these people can talk to other like-minded people about their interests. There’s something to be said about discussions in the form of comments on your posts; for example, engagement on your posts can significantly boost your brand visibility on that platform.
  • Adding a customer service option – Customer service is vital for several reasons. First, it ensures a smooth customer experience where a new consumer can quickly and accurately learn how to navigate your product or service. Secondly, data obtained from customer service is a vital tool used for creating detailed customer personas.
  • Encouraging engagement with limited-time events – For you to benefit from social media marketing, you have to work to create fun events for your followers. The more followers interact with your profile, the more likely they are to recheck it in the future for new updates.

Twitter Expands Access to Brand Survey Tools to Help Brands Understand Ad Effectiveness

4th January 2020

Twitter’s looking to help brands better understand their tweet campaign performance by giving more advertisers access to its ad response survey tools, in order to glean more insight around their promotions.

Thanks for reading this week’s instalment of Social Snapshot

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Photo by Marten Bjork on Unsplash

Digital Hybrid Blog

All the latest news from Digital Hybrid, plus regular weekly posts about wider developments in the world of social. Stop in every week for the latest Social Snapshot, our digest of the latest social media news, stories and platform developments from across the web.


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