Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer and more… [weekly snapshot]

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Hello and welcome to this week’s Social Snapshot – our weekly roundup of social media news – including Twitter’s testing tweet scheduling build into the tweet composer. You’ll find below everything that has happened in the world of social over the past week. Get your fill of the latest social media and marketing news in one concise weekly snapshot!

Facebook’s Testing a New ‘Favorites’ Friend Listing for Facebook Stories

23rd November 2019

https://www.socialmediatoday.com/news/facebooks-testing-a-new-favorites-friend-listing-for-facebook-stories/567924/

Facebook is reportedly testing out a new option which would enable users to share their Facebook and Messenger Stories with smaller, selected groups of friends, as opposed to all of their connections.  The option would provide a new ‘Favorites’ list option for you to share your Stories to. Tap on the Favorites listing and you would be able to select users to include on the list. From a brand perspective, the option could also provide a way to share with selected users, and help to build engagement with key advocates.

Facebook Removes Option to Add Friends to Live-Stream Broadcasts

23rd November 2019

https://www.socialmediatoday.com/news/facebook-removes-option-to-add-friends-to-live-stream-broadcasts/567921/

Facebook is shutting down its live-stream with friends feature, which it launched back in 2017. Live with friends never seemed like a major focus for Facebook Live, but Facebook Live in general seems to have de-prioritized somewhat after that initial boom. Which, as noted, may be a trend among the live-stream function altogether, as users move onto other elements, like Stories, and increasingly, messaging.

Finally – Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer

21st November 2019

https://www.socialmediatoday.com/news/twitters-testing-tweet-scheduling-built-into-the-tweet-composer/567757/

Twitter’s testing tweet scheduling, the social media platform has officially confirmed that it’s testing a new option to schedule tweets within the tweet composer window in-app. The new option – which will be made available to some users – would enable you to compose, then schedule your tweets to post at a chosen time, without ever leaving the composer window.

Facebook is introducing New Brand Safety Controls for Advertisers

20th November 2019

https://www.facebook.com/business/news/introducing-new-brand-safety-controls-for-advertisers/

These new brand safety controls include: A one-stop place in Business Manager or Ads Manager to create block lists, get delivery reports and set an account-level inventory filter, rather than applying it one campaign at a time. Improved delivery reports that allows the advertiser to search by account ID or publisher without having to download it, and more.

Instagram’s Testing a New Display Layout for IGTV Content

20th November 2019

https://www.socialmediatoday.com/news/instagrams-testing-a-display-new-layout-for-igtv-content/567646/

Instagram is working on a new format for IGTV content which would switch your main feed into a vertical scrolling list, leading you through to the next video in stream. Instagram’s also looking to add categories into your IGTV discovery listings. The new layout – which, as noted, is only in test mode and may never be rolled out – seems more aligned with the vertical scrolling of TikTok, and less like the current clone of Snapchat’s Discover listings, which could point to where Instagram thinks user attention is shifting.

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

20th November 2019

https://www.socialmediatoday.com/news/snapchat-looks-to-stay-ahead-of-its-ar-competition-with-750k-for-lens-crea/567632/

As reported by AdAge, Snapchat recently announced that it will pay out more than $750k to its top augmented reality stars in 2020, 3x what it paid out to creators in 2019. Snap knows that innovation is key – it can’t compete with Instagram and Facebook on audience size, but it can help to maintain its position by continually rolling out new and engaging AR tools.

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User

20th November 2019

https://www.searchenginejournal.com/facebook-can-now-deliver-ads-that-are-dynamically-tailored-to-each-user/336555/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. Facebook’s new advertising features include: dynamic formats and ad creative, multiple text optimisation and auto-translated languages for single-media ads.

Facebook Has Launched Another Teen Focused App, This Time to Make Memes

19th November 2019

https://www.socialmediatoday.com/news/facebook-has-launched-another-teen-focused-app-this-time-to-make-memes/567569/

The new app is called Whale, it enables users to create their own memes with simplified templates and tools. To use Whale, you first pick an image you want to use as your template – either your own or from the stock library. You can then add text, emojis and filters to turn your image into a meme. You can then save and share the image to various social networks direct from the app.

Thanks for reading this week’s instalment of Social Snapshot.

To keep up to date with all the latest news, follow us on Facebook: @digitalhybrid and Twitter: @_digitalhybrid_. Sign up to our newsletter for regular weekly emails.

Photo by Esther Vargas on Flickr.

Digital Hybrid Blog

All the latest news from Digital Hybrid, plus regular weekly posts about wider developments in the world of social. Stop in every week for the latest Social Snapshot, our digest of the latest social media news, stories and platform developments from across the web.

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